Amazing Ehime 2025 – Live from “Sugoi Mono Haku 2025”

Due to an overheating issue with our iPad, we had to stop the first livestream at 29:17. We then resumed the coverage with Part 2 of the livestream.

Dates: Saturday, November 15 & Sunday, November 16, 2025
Venue: Shiroyama Park, Matsuyama City (Booth #164)

Why CSTOYS Features This Event

For nearly two decades, CSTOYS has introduced Tokusatsu toys to fans around the world. But our mission has always been broader than selling collectibles.
“CSTOYS — but not just toys.”

Tokusatsu is a uniquely Japanese form of entertainment that blends imagination, craftsmanship, engineering, and local industry. Many of the technologies, materials, and design methods used in Tokusatsu props and toys come directly from Japan’s regional manufacturing culture. Supporting local creators, regional innovation, and community-driven events reflects our belief that Tokusatsu culture stands on Japan’s industrial foundations.

The “Sugoi Mono Haku 2025” industrial fair embodies that spirit — celebrating the skills, products, and future of Ehime’s economy. By sharing this event with our global audience, we hope to connect fans of Japanese pop culture with the real people, ideas, and traditions that help shape it.

What You Will See at Booth #164

🍚 Rice Scooping Challenge

Visitors can try scooping local rice with a large wooden scoop. It’s fun, family-friendly, and a hands-on introduction to one of Ehime’s most important agricultural products.

🎯 Garapon Lucky Draw (Featuring Tokusatsu Prizes!)

A classic festival experience! Turn the Garapon wheel and try your luck. CSTOYS contributes Tokusatsu toy prizes, connecting modern hero culture with traditional Japanese festival games.

🌏 Overseas Agricultural Training Consultation Corner

Learn how young Japanese trainees study modern agriculture abroad and bring global knowledge back to regional communities. This long-running program is one of Ehime’s most meaningful international initiatives.

Live Broadcast: High School Student Innovation Interviews

Outside the booth, CSTOYS will host a live streaming interview series with participants of the “High School Technology & Idea Exhibition.” These students represent the next generation of creators and innovators — exactly the kind of talent that drives Japan’s future industries and cultural development.

By introducing their ideas to an overseas audience, CSTOYS continues its mission to spotlight the hidden strengths of regional Japan.

Event Schedule (JST)

Here is the planned two-day livestream schedule from #164 Ehime Federation of International Agricultural Exchange (NF Ehime) and the related exhibition areas.

Please note that the actual livestream content may change depending on on-site conditions.

Day 1 – Saturday, November 15, 2025

Live interviews and booth coverage from #164 NF Ehime and the High School Technology & Idea Exhibition (#113 / #131).

Time (JST) Segment Overview Location / Booth
09:55–10:00 Opening & Theme Stream warm-up and sound check with the theme song “ABROAD” by Yaman-chu (Yama-san), a former overseas agricultural trainee from Agatsuma, Gunma. Streaming position / #164
10:00–10:30 NF Ehime Opening Greetings and event introduction from Booth #164 NF Ehime:
  • Overview of the “Sugoi Mono Haku 2025” participation
  • Introduction of the Ehime Federation of International Agricultural Exchange
  • Introduction of former overseas trainees
  • Sales corner with local farm products (including rice scooping)
  • Explanation of the Day 1 livestream flow
 Booth #164
10:40–11:10 HS Tech & Idea Expo ① On-site interview at #113 High School Technology & Idea Exhibition – Slot ①:
Exhibition #113
11:20–11:50 HS Tech & Idea Expo ② Second on-site interview at #113 High School Technology & Idea Exhibition – Slot ②:
Exhibition #113
12:00–13:20 Ehime Food & Training Stories ① Long-format segment from Booth #164 NF Ehime:
  • Introduction of Ehime specialty products and food demonstrations
  • Vegetables, fruits, and processed foods available at the venue
  • Overview of the Overseas Agricultural Training Program
  • Screening of training videos
  • Presentations and activity reports by former trainees (Presentation ①)
 Booth #164
13:30–14:00 HS Tech & Idea Expo ③ Third on-site interview at #113 High School Technology & Idea Exhibition – Slot ③:
Exhibition #113
14:10–14:40 HS Tech & Idea Expo ④ On-site interview at #131 High School Technology & Idea Exhibition – Slot ④:

Exhibition #131
14:30–15:00 Day 1 Closing Closing segment from Booth #164:
  • Recap and reflections on Day 1
  • Preview of the Day 2 program
  • Farewell message and end of Day 1 livestream
 Booth #164

Music cues (Day 1): Opening and interludes use the theme “ABROAD” by Yaman-chu (Yama-san).

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Day 2 – Sunday, November 16, 2025

Fresh produce stories from the “Fresh Agri Market” and a special interview on sustainable sericulture in Nomura Town.

Time (JST) Segment Overview Location / Booth
09:55–10:00 Opening & Theme Day 2 stream warm-up with the theme song “ABROAD” by Yaman-chu (Yama-san) and final technical checks. Streaming position / #164
10:00–10:30 NF Ehime Day 2 Opening Greetings and introduction from Booth #164 NF Ehime:
  • Welcome and outline of Day 2
  • Introduction of NF Ehime
  • Overview of the Overseas Agricultural Study corner
  • Former trainees and local farm-product sales
  • Rice scooping corner featuring rice from Kumakogen Town
  • Explanation of the Day 2 livestream flow
 Booth #164
10:40–11:40 Fresh Agri Market – Hime-Kare On-site interview at #112 “Fresh Agri Market” with Ehime Prefectural Agricultural College (Hime-Kare):
  • Introduction of the college and student sellers
  • Product names and crops on sale
  • What students have learned through production and direct sales
  • Daily student life at Hime-Kare
  • Recent events such as harvest festivals
 Area #112 (Fresh Agri Market)
11:50–13:30 Ehime Food & Training Stories ② Extended segment from Booth #164 NF Ehime:
  • Introduction of Ehime specialty products and food demonstrations
  • Vegetables, fruits, and processed foods available on Day 2
  • Overview of the Overseas Agricultural Training Program
  • Training videos and photo materials
  • Former trainees’ presentations and activity reports (Presentation ②)
 Booth #164
13:40–14:30 Special Interview – From Local to Global: Sericulture in Nomura Town Special in-depth conversation from Booth #164 NF Ehime:
  • Guest: Mr. Norihiko Matsuyama, a sericulture farmer in Nomura Town, Seiyo City, southern Ehime.
  • Discussion themes: the future of agriculture in the Nanyo region, young people’s career paths, and balancing tradition with innovation.
  • How sustainable sericulture, rooted in local resources, can open new possibilities for agriculture “from local communities to the world.”
  • This session will be streamed live from the venue and is planned to be available later as an archived video.
 Booth #164
14:40–15:00 Day 2 Closing Final wrap-up of the two-day event from Booth #164:
  • Looking back on both days of “Sugoi Mono Haku 2025” coverage
  • Future outlook for the Overseas Agricultural Training Program
  • Farewell message and end of all livestreaming from NF Ehime
 Booth #164

Music cues (Day 2): Theme: “ABROAD” by Yaman-chu (Yama-san).

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