"With YouTube, you can convey the sounds, light, and combination gimmicks unique to special effects toys that are difficult with photos alone. "
- Masaki Seike, CSTOYS International
YouTube Impact is to harness YouTube's scale, technology and talent to ignite and sustain movements that drive measurable social change. And we are so excited to announce that CSTOYS has been selected as one of the 101 Creative Entrepreneurs in Japan.
YouTube Impact Official Page for Japan ( in Japanese) : https://bit.ly/3l1r95W
After staying in the United States, Masaki Seike noticed the possibility of Japanese superhero-related goods and figure market. He was convinced that it would be a business if he connected the toy market in Japan and overseas, so he established CSTOYS, an e-commerce business targeting fans all over the world. In order to gain the trust of overseas customers who hesitate to buy online, as a result of repeated measures such as showing the packaging process of products on YouTube live streaming and producing new product review videos in English, they are now dealing with 25 countries. “CSTOYS, but not just toys." is their motto, and more people have opportunities to know Japan through the culture of tokusatsu heroes.
アメリカ滞在後、日本のスーパーヒーロー関連グッズやフィギュア市場の可能性に気づいた清家正亀さん。日本と海外の玩具マーケットを繋げばビジネスになると確信し、世界中のファンをターゲットにした E コマースビジネス CSTOYS を設立した。オンラインでの購入をためらう海外顧客の信頼を得るため、YouTube のライブ配信で商品の梱包過程を見せたり、新商品レビュー動画を英語で制作するなどの施策を重ねていった結果、今では 25 カ国と取引をするまでに。「CSTOYS, but not just toys.」をテーマに、特撮ヒーローという文化を通じてより多くの人が日本を知る機会を提供している。
Summary of the Report
YouTube is growing year by year as a video platform, helping to express creativity, acquire new skills and knowledge, revitalize the region and expand its business. Please take a look at the examples of Japanese users, creators, and companies using YouTube in a unique way.
The economic, cultural and social impact of YouTube in Japan
According to Oxford Economics' analysis, the YouTube ecosystem brought 233.9 billion yen in economic effect on Japan in 2020, creating about 75,970 jobs. Not only that, YouTube's influence is diverse, bringing rich benefits to economy, culture, and society.
51% of small and medium-sized enterprises with YouTube channels believe that YouTube is a strategic partner to promote business growth.
70% of creators believe that YouTube can deliver content to audiences from various countries.
83% of users said they are using YouTube to gather information and knowledge.
Stories of YouTube 101
Please take a look at various examples of how users, creators and companies active in 47 prefectures in Japan use YouTube.
CSTOYS in Ehime Prefecture: https://bit.ly/3DKcio1
Click HERE for PDF materials that summarize the influence of YouTube in Japan.