[In Talk with Shuki] Toy Package differences between US & Japan

July 16, 2017

Packages. Some people collect them, some people toss them, but there’s no denying that some great looking packaging can catch your eye on the toy shelf. While there are certainly some American toys that have some wonderful art on their boxes, Japan has the United States beat.

Most people reading this are super familiar with your standard Japanese packaging. especially in the world of Tokusatsu. You can always expect some bright, colorful packaging with group shots adorning the package, usually with the owner of the toy with a big image on the front. It’s bright and captures your attention instantly.

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